India’s high-end watch developer in precious metal & high-end materials
Our Story
From original concept, initial sketch, to the crafting of every tiny part, through countless iterations of refinement and adjustment, to the final assembly.
KESAR Watch Designs' journey has been built around a simple objective: to connect design, manufacturing, product development, and market opportunities under one ecosystem.
Our Philosophy
People
Master watchmakers, engineers, and designers dedicated to the relentless pursuit of perfection.
Material
An uncompromising commitment to precious metals—treating gold and silver not as accents, but as the foundation.
Purpose
Creating timepieces that outlast trends, engineered to be passed down through generations.
Our Journey
Stainless Steel Foundation
Developed capabilities in 316L stainless-steel watch case manufacturing, particularly for automatic watches. This became an important foundation for KESAR's subsequent development in the watch industry.
First Premium Partnership
KESAR expanded beyond conventional stainless-steel watch development and entered into its first significant premium product partnership encompassing Precious Metal + Fine Jewellery + Watchmaking + Design + Manufacturing.
Complete Assembly Solution
KESAR further expanded its capabilities from component and case development into complete watch assembly. The focus increasingly shifted towards providing customers with a design-to-finished-watch solution.
Tarini925 Launch
Entered the 925-silver jewellery segment through the development of the TARINI925 brand. This expansion strengthened KESAR's capabilities in the jewellery ecosystem and created an opportunity to develop products not only for customers but also as independent brands.
Aevum & Silver Watches
Alongside the jewellery initiative, KESAR expanded into 925 silver watches, including the development of AEVUM. This represents KESAR's continued movement towards premium product creation rather than only component manufacturing.
Sustainability
We believe that true luxury does not come at the expense of the environment. Kesar is committed to responsible sourcing, minimizing manufacturing waste, and developing processes that respect both the craftsman and the world we share.
Our Capabilities
End-to-End Watchmaking Ecosystem
Watch Design
Original concepts, technical pen sketching, and 3D CAD form exploration.
Product Development
Prototyping, CMF design, engineering, and iterative refinement.
Manufacturing
Precious metals, high-grade materials, and precision case fabrication.
Component Sourcing
Curating dials, movements, straps, and high-end hardware.
Precision Assembly
Swiss-standard movement casing, dial mounting, and quality control.
OEM / ODM
Comprehensive white-label and custom manufacturing solutions for brands.
Custom Development
Tailored bespoke timepieces engineered to precise client specifications.
Ecosystem Solutions
Bridging creative vision, manufacturing, and independent brand realization.